Course Overview
This course equips participants with the knowledge and skills to correctly identify and analyse stakeholders, evaluate and prioritise vested interests, and manage relevant relationships.

Stakeholder management in a business environment is critically important to the success of an organization or any project being executed. Without a clear understanding of all stakeholders involved—and a comprehensive plan to engage them—most initiatives are likely to fail.

This training module provides a strong foundation for those who may or may not currently be active in stakeholder management and engagement. It highlights the essential knowledge and skills needed for successful stakeholder management.

The training involves active participation, including lectures, exercises, case studies, group discussions, role plays, and quizzes.

Target Audience
This course is tailored for anyone involved in identifying, analysing, and engaging stakeholders.

Learning Outcomes
By the end of this course, participants will be able to:

• Understand the role and importance of stakeholders
• Identify stakeholders relevant to an initiative
• Conduct stakeholder analysis
• Discuss various stakeholder engagement strategies
• Engage, communicate, and negotiate with stakeholders for optimal results
• Apply stakeholder management facilitation techniques
• Determine stakeholder power and influence based on their relative importance

Course Outline

• Definition of the universe of stakeholders
• Identification and categorisation of stakeholders
• The role of management in the stakeholder environment
• Evaluation and prioritisation of interests
• Determination of stakeholder relevance
• Stakeholder participation and engagement
• Motivating your internal stakeholders
• Understanding motivational and de-motivational factors
• 7 basic negotiation skills
• Body language: the secret to stakeholder moods
• Working with stakeholder identification models and technologies